Service Strategy

The success of any service company depends on knowing what service business you are in (or you would be in), understanding the current and future sources of advantage in that service business, and capturing and maintaining an advantage on your current and future competitors.

Target market segmentation, Positioning and Pricing are the key elements that provide the glue which holds together an effective strategic service vision.

Target market segmentation

Target market segmentation is the first step of any service strategy. A-CCI brings in deep knowledge of service industries which allow to answers to these questions:

• What are the common characteristics of important market segments?
• What dimensions should be used to segment the market? Demographic? Psychographic? Behavioral?
• How important are different segments?
• What needs does each has?
• How well are these needs being served?
• In what manner?
• By whom?

Positioning

Positioning is the second step of a successful service strategy. A-CCI service strategy insights can help service companies to answer to these questions:

• How does the service concept propose to meet customer needs?
• How do competitors meet these needs?
• How is the proposed service differentiated from competition?
• How important are these differences?
• What is a good service?
• Does the proposed service concept provide it?
• What efforts are required to bring customer expectations and service capabilities into alignment?

Pricing

Pricing is the third step of a successful service strategy. A-CCI service strategy insights can help service companies to answer to these questions:

• Which is the price level consistent with our target market and proposed service concept?
• How do we have to price different component of our service?
• How can we establish lock-in pricing strategies in our target market?